Chicago-Beijing Workshop on Consumer Satisfaction

The University of Chicago Center in Beijing
20th floor, Culture Plaza
No. 59A Zhong Guan Cun Street
Haidian District Beijing 100872

Building on the success of the inaugural workshop last year, this year’s workshop focused the theme of “Behavioral Approaches to Consumer Satisfaction”. This year’s workshop continued the discussion of how to make increased happiness in consumers “stick,” as improvements in material well-being are often transient due to rising expectations and hedonic adaptation. The sub-theme will allow specific discussion on approaching sustainable happiness behaviorally, based on psychological theories.
 

9:00-10:15

Leilei Gao  Choosing between Two Evils: The Sacrifice-of-Pleasure Hypothesis

Yuhuang Zheng  Helen of Troy? The Effect of Sexy Stimuli on Male’s Self-Control in Task Performance

Yuhong Guan  Effects of Virtual Community Interaction on Behavioral Intentions

10:45-12:00  

Yan Zhang  The Motivating Power of Accumulation

Hao Shen  So Difficult to Smile: When and Why Unhappy People Avoid Enjoyable Experiences

YiJia Sun  Restoring Surprise: Decoding The Opening Process

12:00-2:00    

Lunch

2:00-3:15

Maggie Liu  Nature and Effects of High Service Attentiveness

Xiuping Li  Guilt and Pain-seeking

Rui Chen  Fickle men, Faithful women? The Effects of Mating Goal on Male vs. Female’s Variety Seeking in Consumption

3:30-4:45      

Yanli Jia  The Effect of Power on People’s Preference for Time vs. Money

Free discussion

Organizer: Christopher Hsee (Chicago Booth) with assistance from Yanping Tu (Chicago Booth)